For the past three months, Monocle editors, writers and photographers have been shuttling in and out of Singapore to interview CEOs, check out on the rise neighbourhoods, meet the country’s cinema sirens and even visit the odd oil refinery for their second national survey (1st was Mexico). The Monocle Singapore National Survey is compact and concise, and it covers many significant grounds like business, culture and media with perspective from both inside and out.
We are excited to learn that Totobobo was spotted and mentioned as one of five high potential Singapore brands that can make it globally. We are indeed working in that direction- providing high quality products from Singapore to the world. The other four brands being mentioned are: Central Provident Fund, Osim iEcologi (innovative Vacuum/Steamer/Air purifier), Stikfas (Action figures) and Singapore’s Civil Service. From hip toys to government service, the combination seems funny but you would not be too surprised if you are familiar with the unorthodox Monocle approach and have heard that Singapore government run the country like a well organised company.
5 Brands/ Monocle Singapore National Survey
Monocle is a magazine and Web site founded by Tyler Brûlé, a Canadian journalist and entrepreneur. Described by CBC News reporter Harry Forestell as a “meeting between Foreign Policy and Vanity Fair”, the magazine purports to provide a globalist perspective on international affairs, culture and design to wealthy, cosmopolitan readers. This issue’s Monocle published a Singapore National Survey in association of Economic Development Board.
Downland the full Monocle Singapore National Survey.
Monocle 2009 September cover