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Retail outlet in Japan

Cycleland is a bike shop along Tinjing Bashi-suji in Osaka city. There are two shops of the same names located next to each other. The one under the train station bridge sells children and common bicycles. The other one just outside of the bridge sells high-end minivelo and fixies. Many cool accessories and Totobobo mask is sitting right in the middle of all the cools stuffs.

Naniwa Houkan Sport-Kan
1-25, Naniwa, Kita-Ku
Osaka city 530-0022, Japan
Tel: 06-6375-3374
Fax: 06-6376-2216

Cycleland Naniwa Houkan

Cycleland, Totobobo reseller in Osaka, Japan

Totobobo mask on the shelf

Totobobo mask in Cycleland, Osaka, Japan

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For resell inquiry in Japan, please contact:
fi corporation
Room 108, 3-1-17, Sakae-machi, Takarazuka-city,
Hyogo 665-0845, Japan.
Tel : +81-797-83-6730
Fax : +81-797-83-6758
e-mail : fi_corporation (at) work.odn.ne.jp
web : http://ficorp.co.jp/


The Chinese Patent Office granted a new patent for the innovative Totobobo mask. Considering the increasing difficulties in acquiring a Chinese patent, this comes as a major achievement. The potential sale of Totobobo masks will greatly increase now that the Chinese market has opened to this innovative product.

Sharon Li, Dream Lab Ones managing director believes that, the new patent, along with the rest of our IP portfolio, opens up new opportunity for licensing business.

This development comes as no surprise, though, given the exceptional performance of Totobobo mask that has so far won the trust of customers from 35 countries, from the United States to Mexico to Mongolia, as far north as Russia and as far south as New Zealand.

Demand for the Totobobo mask is believed to be very high among Chinas health-conscious and rapidly expending middle class. Despite great efforts to clear the air, air pollution remains a serious challenge. The recent sand storm swept across 16 provinces in China is a stern wake up call. Experts warn air pollution will remains to be a problem for years to come. According to the World Bank, 16 out of the 20 most polluted cities in the world are in China. Time Magazine reports that: Linfen has the worst air in China because of the large quantities of coal being burnt daily. Like Linfen, airborne contaminants abound in Chinese cities, renowned for their smog, soot, and overall poor air quality. Before the air is cleaned, many users can benefit from the protection of Totobobo mask, namely:

cyclists and motorcyclists
– traffic policeman
– tollgate staff
– students and children
– asthmatics and hay fever patients

The Totobobo masks creator, Francis Chu, welcomes the recognition:
“China is an important manufacturing base as well as the biggest market for respirators. This is an important patent today and will become more important in the future.”

This development is good news for Chinese consumers, since the reusable Totobobo mask is both economic and effective for reducing the risk of respiratory disease.

About Totobobo
Totobobo is the worlds first customizable respirator mask designed to fit both children and adult. The highly effective mask is exceptionally comfortable. At 20 grams, Totobobo is by far the lightest reusable respiratory mask on the market. Sales have hit 35 countries since the launch in 2008. Totobobo is a product of Dream Lab One Pte. Ltd. The masks are available at www.totobobo.com.


Totobobo new site is up

Break through innovation in respiratory protection, the Totobobo mask

New main site of Totobobo mask

Our new site is up. The motivation for the revamp is to make it easier for new visitors to find out the most used ages. We have collected all this useful pages in our new main site:


Please let me know how you like our new site, or any other feedback.


Sing Ming News Paper

We were delighted to receive a rush of local visitors today, thanks to the nice write up by Xinying from Sing Ming Chinese Newspaper.

Singapore mask in Chinese news paper

Singapore mask in Chinese news paper

Please note: The price of Totobobo mask should be USD19.90 and each pair of filters from USD1 to USD1.8, depends on the quality rating.


This is amazing. Our recent news “Singapore reusable mask hits 35 countries” has been pick up by over 1000 news website all over the world!

Major media covering Totobobo mask

Major media covering Totobobo mask

Among them are business news sites including Forbe (180K visitors a day), Yahoo, MarketWatch (160K visitors a day), Environment news sites like Earth Times, Medical/ Healthcare sites like MedIndia and Lifestyle news sites like Michigan Live (280K visitors a day).

As a result we are receiving more enquiries and is looking forward to work with more dealers from different countries.

We are happy to mention that we use eRelease (exclusive partner of PRNewswire) for distribution of our news.



The TOTOBOBO Mask from the tiny red dot has officially become a worldwide phenomenon, providing respiratory protection to customers from 35 countries.

On February 14, 2010, the protective mask produced in Singapore has been sold in a whopping thirty-five countries worldwide. Since its inception in 2008, the company has expanded operations significantly, reaching this critical milestone just on the Valentine day. Customers across five continents, from Canada to New Zealand, have found the TOTOBOBO mask the best valued on the market.

Strong demand for the TOTOBOBO mask came from regular travelers in polluted cities and users with allergic rhinitis who want to avoid hay fever or other airborne allergens, as well as specialist users like cyclists and motorcyclists, woodworkers, artists and artisans, and parents concerned with their childrens health.

Customers worldwide are drawn to theappealing high-tech features found in the TOTOBOBO mask. The highly efficient filters, capable of keeping out all but a tiny fraction of particles smaller than .5 microns, provide unparalleled protection and breathing freedom.Replacement filters cost less than 1 dollar, by far the most economic replacement filter in the market, offers economy and convenience to a wide range of consumers.

Flags of the 35 countries


italylithuaniamaltamexicomongolia new_zealandnorwaypolandrussian_federationsingapore south_africasouth_koreaspainswedentaiwan thailandunited_kingdomunited_statesvietnamnetherlands

The comfortable fit of TOTOBOBO masks is unchallenged. The masks flexible design allows customization to fit the face as it should. The Visual-Seal-Check ensures a good respiratory seal that can not be matched by other masks. Users can check the seal through the transparent mask to make sure it works properly, making the VSC system more reliable than the alternative. Adriana Meiss of Syracuse, NY, commends the simplicity and efficiency of the TOTOBOBO mask, saying: This is the only mask Ive been able to get used to. I trim it smaller to produce a good seal. When it comes to breathability, Don, a pastel artist, says there seemed to be more air coming through the TOTOBOBO mask than the previous mask [3M 8210] I have been using.

Satisfied customers from around the world have sung the praises of the TOTOBOBO mask. Debbie Witter of freehelpforcancer.com wrote
Totobobo mask is the ONLY mask that fits the way a mask should. It is also the most economical product on the market. The other masks are hot, poorly fitted and have to be replaced repeatedly. I love your product and keep one of the masks in my purse, in case it is needed for [my daughter] Kayla. I am never without it.

Vasu Mishra of Bangalore, India

Vasu Mishra from Bangalor, India was so pleased with Totobobo mask and end up selling the mask in his bicycle blog shop : BumsOnTheSaddle.

Kayla from USA

Debbie Witte from USA, found Totobobo mask during her search for a better protective mask for her daughter, Kayla, she was diagnosed with Acute Lymphoblastic Leukemia in 2008.

Mother and child from Mongolia wearing Totobobo mask

Mother and child showing off their new Totobobo mask, a critical defence against sand storm in the street of Ulaanbaatar, Mongolia

To cater for growing demand, folks in TOTOBOBO anticipate the introduction of a new anti-pollution mouth mask for cyclist and motorcyclist alike. This new product will be the first of many new designs to diversify applicability and expand protective mask usage to a greater market sector.
TOTOBOBO has made commendable advances since its commencement two years ago. With a expanding user base covering 35 countries, Totobobo mask is set for a faster growth in the coming few years.

The list of the 35countries:
Hong Kong
New Zealand
South Africa
South Korea
United Kingdom
United States



‘Pollen Radar’ on iPhone

[gizmag] Japanese company Up-Frontier has developed an iPhone application that will provide a pollen forecast for individuals prone to allergies and hay fever. Through working with the Japan Weather Association and their Weather API, the application can access the latest pollen count on their iPhone. The information can even be shared with friends on Twitter.

Cleverly named ‘Pollen Radar’, the app is currently available in the app store for 115 yen (or approximately US$1.25).

use Pollen Radar to check if you need to bring a mask before venturing outdoor

Should I bring a mask today? Check the -Pollen Radar- on your iPhone

This is a promising example of the sort of applications that can be developed when organizations take a more open approach to releasing their data. Like most countries Japan is slow getting on the open data bandwagon, but it’s good to see steps like this being made.

For people who do suffer from hay fever the release of this application is very timely, of course, as spring is almost upon us. It will certainly be useful to be able to access the latest pollen counts from a mobile device. In Japan, it could help people decide whether to take a walk outside if the pollen count is not too bad, or opt for public transportation if it is.

een deel van de
voor meer informatie
plaats van de fiets
als je het huis
de wind
er al veel hazelaars


The filter is the most important component of a respirator. The quality of air that gets into your lung is determined by the quality of the filter, provided there is a good seal between the mask and your face.

The design of Totobobo mask makes it quite easy to replace the filter with any flat, air permeable material. It is tempting to use a filter look-a-like such as cotton wool or a piece of felt to replace the used filters. Does it work? I am interested to find out how effective these different alternatives are.

A Dylos laser particle counter is used to collect objective data. The particle counter is affordable and performs consistently. I’m using the Pro version which is able to detect two fine particle sizes: 0.5 and 2.5 microns. The particle counter has an air-inlet and a exhaust vent. Air drawn into the counter goes through a passage and there is a laser diode and an optical counter along the air passage. If the air inlet is covered by a piece of filter, air drawn into the unit will be filtered and therefore produce a lower particle count reading. The performance of the filter can be calculated by dividing the ambient particle count value with the “filtered” value. For example, if the particle count drops to half, the protection factor of that particular filter is 2.

Laser Particle Counter

Dylos Laser Particle Counter

The method is simple and easy to understand. First of all the ambient particle counts is measured against two different particle sizes 0.5 microns and 2.5 microns. Different types of filters are used to cover the air inlet (edge seal with tapes) one after another. Reading of each filter is obtained after 2 minutes when the value stabilized. Finally, the ambient particle count is once again measured without any filters. The first reading without the filter and the last reading are within 5% tolerance.

Laser Particle Counter reading without filter

Laser Particle Counter reading without filter

Protection factor (P) of each filter is calculated by the formula:

P = Qi / Qn

Where Qi is the value of ambient particle count without filters and Qn is the particle count of the filter concerned. Higher P value indicates better protection factor.

The Totobobo filter (low cost anti-pollution filter) produces a high protection factor of 5564/587 = 9.5 (for 0.5 microns) and 184/10 = 18.4 (for 2.5 microns). This figure indicates a high filtration efficiency of over 90%, effectively raise air quality from “VERY POOR” to “FAIR”.

Totobobo mask filter test

test reading of Totobobo filter

Surgical mask is commonly used, the problem is getting a good seal. In this test, we seal the surgical mask filter media over the inlet to measure the filter effectiveness. As expected the protection value is not very high: P=2.9 for 0.5 microns, P=4.8 for 2.5 microns.

surgical mask filter test

test reading of surgical mask filter

As a reference, the filter of a Respro City mask is also tested. The result is disappointingly poor: P=2.2 for 0.5 microns, P=3.1 for 2.5 microns. I am shocked since this product was reported some years ago to be among the “top performers”. I checked several times to make sure the readings are correct. It may be possible that my sample is dated (over a year old). I will update this record if new evident is found to prove this results wrong.

Respro City mask filter test

test reading of City mask filter

Magiclean is cheap and commonly available and it’s working principle is based on static charge in the fibre, a characteristic of Totobobo filter. I expect it shell produce reasonable good performance. However, the result of 4 layers of Magiclean wiper is the worst out of the lot: P= 1.6 for 0.5 microns, P=2.2 for 2.5 microns.

Magiclean dry wiper sheet test

test reading of Magiclean dry wiper sheet

Facial pad is probably the most commonly used “replacement filter” since some of them available in similar dimension as Totobobo filter. The result of the test is: P=2.4 for 0.5 micron, P=3.5 for 2.5 micron. This is slightly better than the result from the Respro filter.

Facial pads test

test reading of Facial pads

Finally a benchmark test was performed against the well know 3M 8210 N95 filter. However, as the air resistance is too high, we need to enlarge the total surface area and we manage to seal the enlarged area around the inlet. The performance of this filter is remarkable: P=12.8 for 0.5 micron, P=33 for 2.5 micron, highest of the lot. The only problem with this material is the air flow resistant. It is more difficult to breathe through.

Protection factor (higher better)

Totobobo anti-pollution filter
Totobobo 94% filter
Totobobo 96% filter
Surgical mask
Respro City filter
Respro Techno Gold filter
Magiclean wiper
Facial pad
3M 8210 N95 (enlarged area)
0.5 micro
2.5 micro
test results of 9 types of filters

test results of 8 types of filters: higher figure = better performance

Note: these tests are intended to compare relative protection factors between different filters. These test results are not calibrated to various manufacturer’s standard or NIOSH.


3M 8210 N95 and Totobobo are the only two filters provide real protection factor above 9.5. These results is consistent with the finding of a study done in the Chinese University of Hong Kong (Prince of Wales Hospital). However, the air resistance of the 3M 8210 filter is too high and is not suitable to be used with Totobobo mask.
All other alternative filters are considerably less protective.

I managed to get my hands on a new Respro Techno Gold filter and tested it with the laser particle counter. The result is much more promising than the Sport filter. In addition, I also tested the Totobobo 94% and 96% filter to complete the picture. The 94% is the 2nd best performer for 0.5 micron and slightly less protective than the 3M 8210 filter for 2.5 microns. The Totobobo 96% is the best filter so far. Added a chart for easy comparison.

read more :
Cyclist, protect your lung when riding in the city
How to change Totobobo filter?


Low cost Anti-pollution filter

We are excited to introduce a new low cost anti-pollution filters. It provide sub-micron performance targeted at the most dangerous fine particles from traffic pollution (PM2.5 & PM10). It is also extremely effective against wood dust from power sander or wood turning. The filtration efficiency is between 90%~99%.

The filter cost below one dollar a pair, by far the best value in the market. Combining with the well known advantage of Totobobo mask, we are making top notch protection and comfort with extra affordability. We trust that this new filter will help to extend the market reach. According to user’s feedback, we learnt that the cost of the filter is a crucial factor in deciding the long term affordability of a reusable respirator. After all, the mask is only a one time investment. Cost of the filter is the long term issue.

Now for less than 1 dollar a week, everyone can keep the lung clean while enjoying the benefit of cycling, even in the most polluted cities.

This new anti-pollution filters can be purchase from our BUY page immediately.

low cost air filter

30 pairs of anti-pollution filter in zip lock bag

Cost comparison of Totobobo filter with competition:

I Can Breathe

Filter (USD)

Duration (hours)
30 (estimated)

Cost per hour


The air pollution reached a new high on September 24, 2009 in Hong Kong, triggering a warning for people with heart or respiratory illnesses, according to the Hong Kong Environmental Protection Department. I have the impression that the air pollution in Hong Kong is getting worst due to the industrial activities in the nearby southern China, especially the Pearl River delta area. But I have no idea how bad the pollution is. When I am travelling there I feel the air is OK but it is certainly more polluted than Singapore.

Ball pen sketch by Wyser Chu 2009

Hong Kong air pollution

Air pollution causes premature death for thousands of people in Hong Kong each year. It strikes hardest at those who need our care most children, the elderly and people who are already sick. What happens when you inhale pollutants? Tiny particles (PM2.5, PM10) and gases move deep into the lungs and into your bloodstream. The insides of your lungs can become damaged and inflamed, making it easier for you to get sick. Over time, air pollution can cause permanent changes to your lungs, just like smoking.
Worried about your children breathing dirty air? You have good reason to be. Their lungs are still developing, and since they breathe faster and tend to spend more time outdoors being active, air pollution affects them much more.

According to the Hong Kong Lung Foundation:
– Children living in areas with heavy traffic have more chest problems, such as chest infections and asthma, than those living in cleaner environment;
– During days with high air pollution, more people with asthma, chronic lung diseases or heart diseases have to see their doctors or are admitted to hospital because their disease get worse. Some may even die;
– A small increase in lung cancer risk has also been reported as a result of living in heavily polluted cities;
– Shorter life expectancy of people living in polluted areas compared with those living in cleaner environment by 2 to 3 years.
– Respirable suspended particles (RSP) Causes inflammation of the lungs and airways
– (RSP) Fuel from traffic- Most harmful to health among pollutants, mostly diesel, Construction and road dust. Most harmful to health among pollutants
– Incineration

Dylos laser particle scanner

Dylos laser particle scanner: Nathan Road particle pollution count

Over the last few weeks I brought along a portable laser particle scanner (Dylos). The scanner is able to measure the number of particles of 0.5micron and 2.5 microns. This handy machine allows me to quantify the level of particulate pollution first hand. Air quality rating above 3000 is considered to be very poor, rating below 1000 is good. I was eager to find out if the machine agree with my impression. To be honest, I got a shock the first day. soon after I touch down- the rating on the particle scanner is 10,900 near the west part of Hong Kong island. The normal rating in Singapore is around 1000 to 5000. Over the 10 days I collected data from different part of Hong Kong. The worst rating were obtained along Nathan road (37,000) and Tai-Kok-Tsui (36,000).

The best rating was from Lok-Ma-Zhou (2500), the less busy border between China and Hong Kong. The rating at the Lo Wu station was 10,000. It is necessary to mention that these rating were taking at different days and time, so they should not be taken as an absolute indication for these area.

A day trip (2009-12-22) from Hong Kong to GuangZhou produced an impression of the relative pollution level between the two cities:

Pollution data from Hong Kong to Guang Zhou

Pollution data from Hong Kong to Guang Zhou within a day

@ 7:45 Shek Tong Tsui (Hong Kong Island) 20500
@ 8:50 Sheung Shui (Near border) 26000
@ 10:50 Guang Zhou 30000

It is clear that the pollution level get worst as we approach GuangZhou from Hong Kong.

Anther day trip (2009-12-30) from Hong Kong to Guang Zhou via Shenzhen gave another perspective:

@ 8:35 Shek Tong Tsui (Hong Kong Island) 10000
@ 10:00 Lok-Ma-Zhou (2nd border) 2500
@ 11:15 ShenZhen 8100
@ 18:40 Guang Zhou 17000
@ 20:35 Lu Wu station (1st border) 10000

The air seems to be equally bad from the Hong Kong island all the way up to the Hong Kong/Shenzhen boarder (8100~10000). But interestingly there is an obvious “clean air zone” around the Lok-Ma-Zhou area (2500), which is next to the largest wet land under preservation in Hong Kong.

Lok Ma Chau- better air quality due to large area of wetland

Lok Ma Chau- best air quality in Hong Kong due to large area of wetland

Judging from these data, the pollution level in Hong Kong is indeed worrying. The rating of 10000 to 20000 is 3~6 times the “very poor” indication.
Given that it is a densely populated urban area and it’s proximity to the “factory of the world”, I wonder what can be done to improve the air quality in Hong Kong?

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